app store subscription rules

3.1.1 In-App Purchase: If you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Nvidia, which has so far not managed to bring its GeForce Now service to iOS either, also declined to comment. Their subscription begins immediately, but they won’t be billed until the offer duration ends. When a user makes a change in their subscription level, the timing of the change varies depending on what has happened: Upgrade. To get ready, do the following: Before creating your subscriptions, make sure you know about the requirements and best practices that will help you deliver a great user experience. Redeemed in the, A customer can redeem one introductory offer per subscription group, You determine how many offers a customer can redeem, A customer can redeem one code per active offer, One offer per subscription, per territory. Lastly, rule 3.1.3(f) also adds a formal exception for “free apps acting as a stand-alone companion to a paid web based tool,” a category that Apple says includes VOIP, cloud storage, email services, and web hosting applications, which are now exempt from having to use Apple’s in-app purchase for subscriptions. Set up your server to validate receipts and receive, If you’d like to allow for code redemption within your app, implement the, Generate access keys in the Users and Access section of, Create a promotional offer on your app’s in-app purchase page for each product in, Determine your business logic and implement, For details on implementing notifications, see. Use receipt validation to verify and provide the proper access to subscribers and their family. Once the duration is over, they’ll be billed at the standard renewal price. Apple pointed the developer to 3.1.2 of the App Store guidelines as their offense. Other appropriate subscriptions include apps that offer consistent, substantive updates, or access to libraries or collections of content. View your total active subscriptions based on their current state: standard price, introductory offers, promotional offers, and billing retry. (For its part, Apple tells us it genuinely looks forward to game developers putting cloud games on the store.). Each subscription product will need to be created as part of a subscription group and assigned a level. Filter or group data by different dimensions, such as Territory, Promotional Offer, Subscription, and more for additional insight. The net revenue structure for auto-renewable subscriptions differs from other business models on the App Store. By allowing users to try your subscription at the moment they’re most interested in its value, you increase the likelihood that they will subscribe. Per the new guidelines, “one-to-one experiences” do not have to be billed through the App Store, but “one-to-few or one-to-many services” do require the usual in-app purchase. A user switches to a new subscription of the equivalent level. (Bloomberg) -- About a year into a U.S. antitrust investigation of Apple Inc., Justice Department lawyers are scrutinizing rules that require many app … With a streamlined, convenient user experience, Family Sharing can help you attract subscribers, encourage paid subscriptions, increase user engagement, and improve retention. To offer subscriptions (a type of in-app purchase) you’ll need to implement StoreKit APIs in your app, configure your subscriptions in App Store Connect and assign them to a subscription group (a group of subscriptions with different access levels, prices, and durations). It says that if an app offers a renewable subscription, the subscription period must last at least seven days. You can enable Family Sharing for your subscription in App Store Connect. Partner with another company on a marketing initiative or campaign to help promote your app. A freemium app allows customers to use the app at no cost, with the option to subscribe if they want to enhance their experience or engage more deeply. For details on linking to Manage Subscriptions, see Handling Subscriptions. You can download codes and their associated URLs in batches and distribute them however you choose. Manage App Store purchases, subscriptions, settings, and restrictions on iPhone In the App Store app, you can manage subscriptions and review and download purchases made by you or other family members. Keep your offerings simple so users can easily understand their options. You can also use push notifications to market your content — for example, promoting a subscription offer to users who have not yet subscribed. Make sure to follow our design and review guidelines. Pay up front. In order for customers to redeem an offer code, your app must be live on the App Store. The App Store is the only way for most consumers to install apps on the iPhone, and in most cases, Apple takes a 15% to 30% cut from developers offering subscriptions. If you choose not to preserve the price for existing subscribers, they must agree to the increase, which may result in lost subscribers if they do not accept the change. Promoted in-app purchases appear on your product page, can display in search results, and may be featured on the Today, Games, and Apps tabs. Additionally, consider making it easy for users to subscribe at any time by including a prompt throughout the app interface. How you set up your subscription group or groups will determine how customers can subscribe to your content or services, how they move between subscriptions, when they are billed, and your proceeds rate. Includes paid introductory periods (pay as you go, pay up front). Customers can redeem only one code per offer, but may be eligible to redeem multiple offers for a single subscription, depending on your configuration choices. They are immediately upgraded and receive a refund of the prorated amount of their original subscription. Under current App Store rules, users pay Apple and Apple pays the app developers, who never see user billing data. View data related to your subscription retention, as well as data on conversion rates for your introductory and promotional offers. If they want a unified place for gamers to find those games, cloud gaming providers like Google and Microsoft can at least build “catalog”-style apps that collects and links out to those individual apps as well. The default pricing in the App Store Connect pricing tool is inclusive of applicable taxes that Apple collects and remits. Ensure that the subscriptions are available across all device types that your app supports. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models. If a subscriber has turned off auto-renewal, you might display a promotional offer for one month free in order to win them back before the end of their current subscription period. Before creating subscriptions, ensure that you understand the right subscription setup for your business model. Upgrades, downgrades, or crossgrades between subscriptions in the same group do not affect the one year of paid service. Free Trials In the purchase flow for a free trial, clearly indicate how long the free trial lasts and the price billed once the free trial is over. On iOS 13.4 and iPadOS 13.4 and later, affected subscribers are also notified through a price consent sheet that automatically displays in your app. Please note that once you enable Family Sharing for a subscription, it cannot be disabled. Filter data by Territory, App, Subscription Type, and more in Sales and Trends in App Store Connect. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Receipts for auto-renewable subscriptions include real-time information about a subscriber’s status. For example, an annual subscription should clearly display the total amount that will be billed upon purchase. Auto-renewable subscriptions on all Apple platforms are eligible. You can then take action in response — for example, if a user cancels and receives a refund before their subscription ends, you might lock access to your subscription content across their devices. While News+ and similar subscription services from Apple may have a “home team advantage” on the Apple App Store, that does not guarantee that competing apps will be unable to compete with them. Subscription Summary Page. When written thoughtfully, notifications can help users stay engaged with your service and keep their subscriptions active. Downgrade. This information will help you identify and act on the following. StoreKit APIs provide a simple, powerful way to implement auto-renewable subscriptions in apps on all Apple platforms and in all App Store categories. The guidelines below provide details on what your subscriptions need to include and how they should be presented in your app, as well as information on making changes to existing subscriptions, offering free trials, and more. A subscription group is made up of subscriptions with different access levels, prices, and durations so users can select the option that best fits their needs. This gives users the opportunity to immediately start sampling your subscription experience, while encouraging engaged users to subscribe. If a user cancels their subscription, you can update their subscription status in your user database by either polling the receipt or using server notifications. They don’t need to create a full game that runs locally on the iPhone — thin clients and hybrid streaming apps are OK now. Subscription Retention Page. Here are Apple’s full guidelines on “streaming games,” though some mentions also appear elsewhere in Apple’s revised rules: Streaming games are permitted so long as they adhere to all guidelines — for example, each game update must be submitted for review, developers must provide appropriate metadata for search, games must use in-app purchase to unlock features or functionality, etc. Crossgrade. App bundles can include up to 10 of your iOS apps or up to 10 of your macOS apps. Subscribers since 2018 continue to pay $2.99. A subscriber can access your subscription for free for a specific duration — for example, a one-month free offer for a subscription with a standard renewal price of $4.99 per month. Present subscription benefits during onboarding. Users are eligible for one introductory price within a subscription group, which you configure in App Store Connect. New App Store Subscription Rules Allow for Free Trials Posted by Killian Bell on Jun 10, 2016 in App Store. These offers provide the flexibility to create unique promotions to grow and retain your customer base. At the end of each subscription duration, the subscription automatically renews until a user chooses to cancel it. However, you may not provide external links in your app that allow users to purchase subscriptions outside of the app. Get marketing guidance and tools to help you promote your app on the App Store. While you may also present a breakdown price that the annual amount is equivalent to or a savings when compared to weekly or monthly subscriptions, these additional elements should be displayed in a subordinate position and size to the annual price. Subscribers retain full access to your app’s paid content while Apple attempts to collect payment for either 6 or 16 days, depending on your subscription duration. Each subscription you offer must be assigned to a subscription group. Leading the changes is an explicit ruling on game streaming services like Google Stadia or Microsoft’s xCloud, which Apple tells CNBC are newly allowed — but the new rules show that each and every game must also be downloadable “directly from the App Store,” and every game update must be submitted to Apple individually before a company could stream it to users. If they do not agree, their subscription expires at the end of their current billing cycle. Involuntary Churn. After a subscriber accumulates one year of paid service, your net revenue increases to 85% of the subscription price, minus applicable taxes. If you have several cohorts of subscribers at different prices and want to move all subscribers to the current price, increase the price for users paying closest to the current price first, then the next closest, and so on. Keep in mind that if a user moves from one subscription group to another, their renewal date will change and their days of paid service will reset. For example, if your introductory offers have a low conversion rate, you might consider revising your in-app messaging to better explain your subscription’s value or extending the duration of the offers to give customers more time to experience your subscription’s value before making the decision to purchase. Great subscription apps justify the recurring payment by providing ongoing value to users and continually innovating the app experience. This can help inform your engagement and retention efforts. If you’ve noticed a monthly subscriber has renewed multiple times, you might provide an offer to upgrade to an annual subscription at a discounted price. Rank your subscriptions in descending order, starting with the one that offers access to the most content, features, or services, regardless of duration. Manage apps, analytics, sales reports, agreements, tax and banking information, and more. A free experience lowers the barrier to try an app, and users may be more inclined to invest in paid features after having had time to enjoy the app. Prepare your apps and metadata for submission to the App Store. To ensure a positive user experience, make sure your notifications are timely, serve a clear purpose, and deliver meaningful information. Turn on Family Sharing for in-app purchases. Learn about promoting your in-app purchases. While Google declined to comment on these changes, Microsoft is outright rejecting Apple’s proposal. You decide the business logic for each offer and choose when to display the offer in your app using StoreKit APIs. Many apps aren’t allowed to handle purchases outside of the App Store, ensuring Apple gets its cut of 15% to 30%. For details about offer types and available durations, see Pricing and Availability. Voluntary Churn. The official release of in-app subscription options for iOS apps could bolster the iPad, iPhone, and iPod touch as the digital newsstand of the 21st century—if publishers warm up to the terms. A subscriber pays a one-time price for a specific duration — for example, $9.99 up front for the first six months of a subscription with a standard renewal price of $39.99 per year. Developers should theoretically still be free to advertise their app purchases on their own website. Carefully consider the frequency, timing, and content of your notifications to ensure they always provide value to subscribers. This ranking determines the upgrade, downgrade, and crossgrade path available to subscribers. Include a succinct call to action and clear subscription terms. Send an email sharing the latest features, recently added content, and an offer code to current or lapsed subscribers so they can experience your service for a limited time. Price Increase Consent. Like the other rules, there are caveats: developers cannot offer purchases inside the app itself or include a call to action to purchase elsewhere — though Apple clarified to The Verge that it’s talking about calls to action built into the app. By choosing I Accept, you consent to our use of cookies and other tracking technologies. You can also set restrictions and customize your preferences for the App Store in Settings. Here’s the company’s statement: This remains a bad experience for customers. To configure your auto-renewable subscriptions, you’ll use App Store Connect. Whether a subscription is shared with a subscriber’s family by default depends on their subscription sharing settings and if the purchase was made before or after you enabled Family Sharing in App Store Connect. Existing or previous subscribers within the app. If you cancel during a free trial period, you might lose access to the subscription immediately. Before you make any pricing decisions, research your target market’s pricing expectations and weigh the potential impact of raising the price against retaining subscribers. By highlighting the value of your subscription when users first launch your app, you can educate them on how the app works and help them understand what they will gain from subscribing. If you’d like users to immediately access more content or features, rank the subscription higher to make it an upgrade. This ensures that users are not prompted with multiple notices to accept increasingly higher prices. Offer a freemium app experience. App Store Content: - The term “Apps” includes apps and app clips for any Apple platform and/or operating system, including any in-app purchases, extensions (such as keyboards), stickers, and subscriptions made available in such apps or app clips. Once a user redeems an offer, provide a relevant experience based on their subscription state. But they can offer individual games on the App Store as separate pieces of software using their streaming tech, Apple confirms to The Verge. For example, filtering by a specific promotional offer will show you how effective it’s been at reactivating lapsed subscriptions. After creating your subscriptions, include details such as a name, pricing, and description. A lengthy sign-up process will lower your subscription conversion rate, so keep the purchase flow simple and only ask for necessary information. You can set the prices you think are appropriate for subscribers in different locations, and you have the flexibility to price your subscriptions at parity if they’re available elsewhere. newsletter, explicit ruling on game streaming services, modifications that the company had to add, Apple’s full App Store guidelines changelog. Family Sharing allows a subscriber to share access to an auto-renewable subscription with up to five family members across their Apple devices. You might also use in-app messaging to notify eligible subscribers that their subscription can be shared with family and explain how they can turn on sharing. Choose to promote up to 20 in-app purchases at a time to help you effectively increase discoverability for content within your app. After creating your subscriptions, include details such as a name, pricing, and description. Of course, there is always the open Internet and web browser apps to reach all users outside of the App Store. In addition, the following details must be included in your subscription’s sign-up screen: Please note that your app and App Store metadata must include links to your Terms of Use and Privacy Policy. App Store Connect requires to upload at least one app screenshot, while the upper limit is 10. You can use data on this page to help inform your strategy. To help customers make an informed decision, make sure that these details clearly describe the subscription experience. Provide an offer code to a subscriber with a customer service issue to compensate for the issue and encourage retention. Make sure to consider the implications of having multiple offers in effect. For each subscription, create a user-friendly, self-explanatory name that differentiates it from others in the group. Test and measure the impact of these prompts, and consider trying different versions of your call-to-action messaging to understand what resonates most with your audience. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. The trials can last anywhere from 7 days to one month, but it’s entirely up to developers to offer them. A user selects a subscription that offers a lower level of service than their current subscription. This offer may be useful if you want to offer an extended experience that gives users time to enjoy the subscription before the next renewal. If your app includes account creation or requires agreement to additional terms, make this process as smooth as possible for customers who redeemed a code and are new to your app. Consider including a way for subscribers to see the status of their subscription, along with upgrade, crossgrade, and downgrade options, and a deep link to easily manage or turn off their subscription from within your app. You can also think about other winback or upgrade opportunities based on various user journeys. When providing offer codes to existing customers, make sure the offer is for a subscription within the same subscription group as their existing subscription. There was another fight with WordPress where its totally free app was seemingly forced to add in-app purchases until Apple backed down and apologized for “any confusion that we have caused.” Under the new rule, the Hey email app’s original implementation would also seem to be allowed, without the modifications that the company had to add for the free version of the app to get Apple to approve it. Use distinct names for app, the subscription group, and each subscription to avoid confusion. Allow new subscribers to experience the value of your subscription before paying full price. You can help resolve the issue by sending an email or a message within the app asking the subscriber to update their payment method with a link to the Payment Information area in their App Store account. Meanwhile, Apple has launched and is heavily promoting its own game subscription service, Apple Arcade, which is integrated into the App Store app … You can create subscription offers to grow and retain your customer base by giving them a free or discounted price for a specific duration for an auto-renewable subscription. By setting up their own billing … You can download daily reports containing all of this information plus additional details, such as anonymized start date and days before canceling. Get an overview of your subscriptions — including data on overall subscription performance, daily number of active paid subscriptions, retention and conversion rates, cancellation reasons, and more. Approve purchases with Family Sharing Update, 1:50PM ET: Added Google no comment. This ensures that users are not misled. If you offer more than one subscription price tier within a group, each subscription can be assigned to a level. Here’s Apple’s full App Store guidelines changelog. If they haven’t agreed to the increase, you might promote a different service level or content offering before the subscription expires. Apple clarifies in-app purchase exceptions and more. The App Store Connect pricing tool can help you manage pricing based on current exchange rates. If you signed up for a free or discounted trial subscription and you don't want to renew it, cancel it at least 24 hours before the trial ends. The former Apple App Store head told the congressional antitrust committee that the Cupertino company uses its convoluted rules ‘as a weapon against competitors.’ He … For example, if you decide to lower the subscription price for users in Germany, the revenue you’ll receive will be the purchase price minus the European Union’s value added tax (VAT) and minus Apple’s commission. You can offer auto-renewable subscriptions to access multiple apps. Customers who have not subscribed within the app cannot complete this type of offer. Subscribers since 2017 continue to pay $1.99. Pay as you go. Offer a seamless experience for digital subscriptions in your apps. Offer codes can be used in a variety of ways — for example, you can: When configuring offer codes in App Store Connect, you’ll determine customer eligibility. If the subscription is renewed within 60 days, the days of paid service will resume from the renewal date. If you’re considering implementing the subscription model, plan to regularly update your app with feature enhancements or expanded content. Also clarified in the updated rules: whether digital fitness or tutoring classes have to be billed through the App Store (with Apple’s cut). Consider which channels might be most effective at reaching your intended customers and note eligibility or availability limits in your communications. Subscription automatically renews unless it is canceled at least 24 hours before the end of the current period. To avoid users paying multiple times for the same offering, make sure to verify that they are active subscribers before showing any subscription options. Although you can temporarily suppress the price consent sheet to avoid interrupting the user during a critical moment, we recommend keeping the default timing so the subscriber can immediately agree to the new price. Use consistent messaging and include clear terms so users can easily recognize the value of the offer. Using receipt validation, you’ll be able to identify the auto-renewal status of your subscribers and understand which offers might be most effective. Offer codes can help you acquire, retain, and win back subscribers by providing a subscription at a discount or for free for a limited time. 4.9.2 Streaming game services may offer a catalog app on the App Store to help users sign up for the service and find the games on the App Store, provided that the app adheres to all guidelines, including offering users the option to pay for a subscription with in-app purchase and use Sign in with Apple. You can offer subscription in-app purchases alongside other in-app purchase types. Update, 4:20PM ET: Added Apple confirmations and clarifications, and Microsoft’s statement. If you want to change the price of a subscription in a specific market, it’s important to understand which markets are tax inclusive before you take action. Two common ways to implement purchases in an iOS application are to use either Stripe or Apple’s in-app purchases (IAP). Apps with auto-renewable subscriptions can choose from 200 price points across all available currencies and price tiers. If the subscriptions are the same duration, the new subscription begins immediately. Apple's services include fees collected from the App Store, subscriptions like iCloud and Apple Music, gadget warranties from AppleCare and licensing fees from Google to … You can have up to 10 active offers for each subscription, so you can determine which offers are most compelling and useful to customers. A user purchases a subscription that offers a higher level of service than their current subscription. If the durations are different, the new subscription goes into effect at the next renewal date. When you increase the price of a subscription and Apple asks affected subscribers to agree to the new price, you can keep track of their consent status before the change takes effect. They can also help win back customers who canceled their subscriptions or promote an upgrade to another subscription at a special price. Push notifications must not include sensitive personal or confidential information. A subscriber pays a discounted price each billing period for a specific duration — for example, $1.99 per month for three months for a subscription with a standard renewal price of $9.99 per month. Update your app regularly with new content and feature enhancements to help encourage subscribers to maintain their subscriptions. You can promote your subscriptions directly on your App Store product page so users can easily find them and start a purchase or introductory offer even before downloading your app. This applies to auto-renewing subscriptions … Offer a metered paywall. If a user resubscribes after 60 days, the days of paid service will reset and you will receive 70% of the subscription price until one year of paid service passes. How Price Increases are Communicated. The new rule said that streaming game service subscription must be downloaded directly from the App Store and each streaming game must be submitted to Apple as an individual app before it … You can display these offers within your app’s subscription sign-up screen using StoreKit APIs. Subscription Event Page. Users who buy subscriptions in multiple groups will be billed separately for each subscription. Apple will attempt to collect payment for 60 days. However, users must first explicitly opt in to receiving marketing push notifications via a method within your app that includes consent language and a clear way of opting out. You can use this information to update your promotional offer strategy. Subscription name and duration, and the content or services provided during the subscription period, Full renewal price, shown clearly and prominently, and localized in available currencies, A way for current subscribers to sign in or restore purchases, For StoreKit API implementation details, see. Customers on iOS 14 and iPadOS 14 and later can redeem offer codes on the App Store, through a one-time code redemption URL, or within your app if you’ve implemented the presentCodeRedemptionSheet API. To determine which type might be best for a particular use case, consider each offer’s intended use, customer eligibility, redemption limits, and other criteria. If the subscription is renewed within this period, there won’t be any interruption to the days of paid service or to your revenue. Distribute flyers that include unique offer codes to promote your service to event attendees. Use this data to measure your subscriptions’ growth over time. Be sure to consider the implications of creating multiple offers for a single subscription. To find out what you’ll need to include, see Clearly Describing Subscriptions. Subscription State Page. Multiple subscription groups are not recommended for apps in which users would expect to have a single active subscription. Apple said that Hey was in violation of its guidelines by offering a subscription through its website and not offering an option to subscribe through the App Store, where Apple takes a 30% cut. Give to customers: introductory, promotional offer strategy 2016 in app Store Connect, there is the. Other business models on the app Store. ) use this information display! Avoid interruption to days of paid service, you can provide all three types! Subscribers at their existing price while increasing the price consent sheet, see app Store to reach all outside! Subscriptions outside of an app that you are sunsetting as a name, pricing, and.... 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